2018 Silver Concho

Silver Concho Recipient Bob Reid

In addition to honoring the inductees into the Hall of Fame, the organization has selected JF Maddox CEO Bob Reid as this year’s recipient of the Silver Concho Award.  

“Bob Reid has had a tremendous impact on so many parts of Lea County, especially the Western Heritage Museum and Lea County Cowboy Hall of Fame,” noted Beauchamp.  “As CEO of the Maddox Foundation, Bob was instrumental in the construction of the Museum. In fact, there are many who believe there would be no museum if it weren’t for Bob Reid.”  

Bob Reid was born and raised in Los Angeles, California, but has lived in many areas.  He studied behavioral sciences at Cal Poly Pomona, but later turned his interests to business administration. He had four careers including child development, mental health and addictions treatment, hospital administration, and private philanthropy.  At 26, Bob founded the largest addictions treatment facility in northern California, which he managed for six years.  He later served as CEO for several hospitals in six states and eventually managed all of the acute care operations for a national hospital chain.  Bob’s specialty was in turning around under-performing hospitals.   

For the past couple of decades, Bob has served as the chief executive officer for the JF Maddox Foundation focusing on education reform, higher education, workforce training, community and economic development, arts & culture, social services, and access to healthcare.  In his spare time, he has been actively engaged in supporting work with women in extreme poverty in Bolivia and Tanzania.  He has been an avid supporter of the United4Change Center, an award-winning international nonprofit based in Houston.  

Bob, and his wife Sheryl, raised their children, Ashley and Mallet, in Hobbs.  The Reid family is very proud of its association with the community of Hobbs and surrounding areas.  Bob has a passion for cycling and raising funds for various charitable causes.  He founded Southeast New Mexico Cycling to support safe cycling and to raise funds for various organizations including the American Cancer Society, Diabetes Association, American Red Cross, University of the Southwest, and several other charitable organizations.  His greatest cycling adventure was riding 550 miles from Houston to New Orleans, which he did three times. 

Bob has received extensive training in business administration including a PhD from Oklahoma State University, OPM certification from the Harvard Business School, an MBA from Santa Clara University, and a BA degree from the University of Redlands.